We are so happy that you decided to explore Lina beauty today. I built Lina beauty of out of a desire to introduce my cultural beauty secrets of Morocco to the USA and to bring values of organic living and sustainability to beauty products.
I’m sure that many of us are becoming aware of the harmful ingredients, harsh chemicals, bleaching agents and synthetic perfume used in mass-made highly commercial beauty products. One study stated that a woman comes across 515 chemicals every day without even knowing. This is not just bad for your skin but can have so many consequences such as hormones disruption, abnormal cell growth, eczema, premature aging, fertility problems, and even cancer.
Even when we look back to our mother’s or grandmothers beauty routines, nature played a major role with natural local ingredients being used for scrubs, soaps, shampoos, creams and more. So why did we shift so drastically towards chemical products?
After many discussions with friends, colleagues, family, and others all of us agreed on one thing, we want products that do the job well, are safe to use, safe for the environment and if they help society then that’s a big plus!
Fortunately, I didn’t have to look far for inspiration because Morroco, my native country is inundated with traditional and natural beauty rituals. We hoped to bring a culmination of tradition and modernity by using famed Morrocon ingredients like rhassoul clay, sweet almonds, virtuous rose water, argan oil, eucalyptus and more in our skin care lines.
Every product of Lina beauty evokes a facet of Morocco, whether the sublimes scents of a souk, the restorative calm of a Hamman, the healing property of mint tea or the majesty of the grand squares.
I believe that nature has the best solutions which is why all Lina beauty products are naturally active, with proven benefits, and free from any harsh artificial chemicals or preservatives. This is why our products are made organic skin care exclusively by women artisans.
We also strive to create an ethical beauty supply chain where our Moroccan suppliers are paid fairly and are treated as equal partners. By supporting our products, you are also playing a role in transforming communities and the environment.
While we know that there are many other retailers and online stores that can offer you various amazing products, we also believe that Lina beauty will add great value to your beauty routine. We are also extremely proud of our employees who work tirelessly to ensure that our customers receive the very best advice and service. We are confident that once you experience our service and products, you will think so too.